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M3 Wk3: The digital new possibilities

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Week 3: Instagram

I would argue Instagram is currently the most effective social media platform for self promotion.  If you have not got an Instagram account already, then I would like you to set one up.

This week I want you to try and create and implement an Instagram strategy that you feel will help you reach future, potential clients (whether ad agencies, curators or potential collectors), and then develop your account so you have 30 followers over the course of a week.

Anna-Maria Pfab

As a long-term user of Instagram, the technical difficulties of setting up a ‘business’ account were minimal.  However, the process did flag up concerns about the safety of my works online.

To maximise the visual impact of posted images, I followed the recommended resolution: 1080px x 1080px.  In order to present some of my images uncropped, I have spread them across three posts… producing a 3.2mp image that could be grabbed and used in certain circumstances on a commercial basis.

In keeping with many social media sites, Instagram demonstrates very little care for its users and forces a licencing agreement (HERE) upon users that is at best questionable, and led to much discussion within the Falmouth Forum.

InstagramI was certainly neither keen nor enthusiastic to be ‘forced’ to jump into such a project without being given the appropriate time for planning as well as researching best practice.  However, when compared with the Week 3 Challenge, there were far fewer consequences to the potential for getting this wrong, so with much tentative care I progressed.

My initial account was set at ‘Private’, but after three days I changed that setting, realising that it was impractical to have a private business account!

 

Instagram

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Instagram LogoWhile progress is slow in my global domination of social media, the number of followers to my Instagram site is growing gradually, with a small number following almost immediately after I uploaded three images from St. George’s Cathedral, Cape Town (each of whom came through the #capetown route).  Clearly, finding new angles to the presentation of my research (specifically and only for social media), in addition to the progressive addition of new posts, is a route to follow.

Context is always important: working for CEOP, I am very much involved in the online protection of children and teach routinely about this.  During a recent Tutorial, immediately following such a lesson, one of my Tutees (somewhat of a celebrity), who is only just old enough to have an Instagram account, revealed that he currently has over 52K followers… more than 1000x that of my account!

Instagram

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@dpplimited

InstagramWhen last I commented on my Instagram account (31 October 2018), it was being followed by just 50.  Since then, 144 days have passed and my followers have increased by 16 – depressingly small, but then again, a 32% increase.  A limiting growth factor remains the need to add three images at a time (following my decision to maintain a specific grid layout).  Clearly, the somewhat sporadic nature of my research cannot help maintain a followers interest or draw others to a constantly updated feed.  It remains work in progress.

In that previous post I reference a Tutee who had over 52K followers.  Having just checked his page, he now has 63.2K followers and is still 13 years old!  Pleasingly his tally has gone up by a more meagre 21.5% over the same time span!